A customer is a person who purchases good and services. Of late, trade has been simplified by the internet. This is known as e-commerce. The sellers normally have websites where they post the items and services they offer with their important details such as price, quantity, discount and material among others. A customer is supposed to create an account with the seller on the internet. Then he/she fills an online order form which contains the customer details and details of the goods and services ordered.
First the order needs to be approved before delivery is done. The buyer is supposed to scrutinize the goods he/she has received before making payment. The online sellers make sure their websites are excellent in order to pull in and hold back more customers. The following are features of a bad e-commerce website.
An unappealing e-commerce website upset most customers. Customers hate ugly websites. Good e-commerce websites are easy to use and are well designed. Many adverts, large images and videos, bad fonts, poor themes and many animations make a website less attractive. If you are unable to achieve this by yourself, consider hiring the professional website designers. In case you disregard this, you will definitely receive a low number of buyers.
A website which is poorly responsive upsets most customers. Of late, it’s not only the desktop computers that can access the internet. Tablets, mobile phones, palmtops and laptops among others can also access the internet. These devices have diverse display properties. A good e-commerce website should be displayed as it is on all these devices without hiding or reducing the quality of the content. A website which changes the content in different internet-enabled devices is upsetting. The Pixel Productions Inc. website has rich content on website responsiveness.
An e-commerce website with many pop-ups disappoints a lot of customers. Adverts that appear suddenly and without being expected are known as pop-ups. There is nothing that disappoints as visiting a website but pop-ups prevent you from reading the content. To attract more customers reduce or do away with pop-ups on your website.
A website that takes long to load also upsets visitors. Internet users hate slow websites. This may be as a result of poor internet connection, slow devices and the nature of the website. Large videos and images, animations and other large content make a website to take long to load. As an online seller, make sure your website has few of this large contents.
A boring website is unattractive. A boring website is a website with old content, outdated design, unattractive colors and generic photos among others. Make sure your website bores no customers.
These are the main qualities of bad e-commerce websites.